Hi there!
I'm Cherie Hu.

I'm an award-winning researcher, founder, and educator forging new paths in music, technology, and business. I'm thrilled at the opportunity to push the boundaries of creativity, and to help people better understand the world and their place within it.

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RESEARCHER: I started my music-tech journey in academia, supporting research projects on technology's impact on the music and media businesses at Harvard Business School and New York University. Since then, I have penned hundreds of in-depth articles on innovation across every facet of the music business, for publications including Billboard, Forbes, NPR Music, Pitchfork, Rolling Stone,Variety, and DJ Mag. 

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FOUNDER: In 2019, I founded Water & Music, which has grown into a global network for music-business innovation with thousands of paying supporters and contributors. We produce a combination of research reports, online courses, consulting projects, and live events on music-tech trends — all on a mission to make the music business more innovative, cooperative, and transparent. Our bottom-up approach to research is consistently early-to-market on identifying trends at the fringes of music, tech, and culture.

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EDUCATOR: I developed and taught the Music and Gaming topics course at New York University's Clive Davis Institute of Recorded Music, and have given guest lectures at institutions including Berklee College of Music, Harvard University, Northeastern University, and the University of Oregon.

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SPEAKER: As a go-to source on music-industry trends, I've commented for publications including CNBC, WIRED, CoinDesk, The Ringer, and Bloomberg, and spoken as a moderator, panelist, or keynoter at over 40 conferences around the world.

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In my free time, I love dancing (especially house and hip-hop), cratedigging (physical and digital), going to modern art museums, and eating good food.