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Hi! I'm Cherie Hu — an award-winning researcher, founder, and educator forging new paths in music, technology, and business.


I'm thrilled at the opportunity to push the boundaries of creativity, and to help people better understand the world and their place within it.

Since 2019, I have been running Water & Music, a global innovation platform for the music business. Through data-driven market research, online courses, consulting projects, and live events, we help thousands of industry professionals translate emergent music-tech trends into transformative opportunities in business and culture.


My background is in writing, editing, and reporting on the music business. I have penned hundreds of articles for the likes of Billboard, Forbes, NPR Music, Pitchfork, Rolling Stone,Variety, and DJ Mag. As a go-to source on music-industry trends, I've commented for publications including CNBCWIRED, CoinDesk, The Ringer, and Bloomberg, and spoken as a panelist or keynoter at over 40 conferences around the world.

In my free time, I love dancing (especially house and hip-hop), going to modern art museums, eating good food, and cratedigging.

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