Hi there!

I'm Cherie Hu.

I'm an award-winning journalist and researcher who has been covering the intersection of music, technology and business for over five years.


I run Water & Music, a newsletter and membership community dedicated to unpacking the fine print of innovation in the music business. The newsletter reaches over 8,000 subscribers weekly, from budding artists and managers to C-Suite executives at major labels and tech companies. The Patreon community, which has over 600 paying members, keeps my newsletter independent and ad-free, and offers access to exclusive research insights and a like-minded community of innovators.

I'm also a seasoned freelance writer with bylines in Billboard, Forbes, NPR Music, Columbia Journalism Review, Pitchfork, Rolling Stone, Resident Advisor, Music Business Worldwide, Variety, DJ Mag and many other publications. I've spoken as an expert commentator on CNBC, CGTN America and SiriusXM Volume; as a guest lecturer at institutions like New York University, Northeastern University and Berklee Valencia; and as a moderator, panelist or keynoter at over 30 conferences around the world.

I'm currently working on a book for Bloomsbury about the parallels between independent music careers and tech entrepreneurship, to be published in late 2021.y book